As we see in today’s Businessman all the brand and business want to increase their online visibility there are two of the most popular digital marketing strategies that is Google ads and Search Engine Optimisation that is SEO. Both of these methods will help you to generate more lead and attract potential customers through your search engines but they work as the different ways. Understanding the difference between these two method will help you to choose the right way of your business goals to budget and long term vision your branding. Google ads will help you to pay advertising platform that will allow your business and your brand to display their website at to the top level of the Google search results also in the business on specific keywords and when users search for those terms and add a fears above the original search results one of the biggest advantage of the Google ads is that in this digital marketing world this is immediately visibility and it can generate the traffic as soon as the campaign will be launched in the market place in this digital world. This is making it or excellent option for your business is to promoting the new products seasonal offers and the Limited campions in your business marketing world. In the contrast as we see the Search Engine Optimisation is the process of optimising a well established or a not well established that is the short term business website so that it will rank in the higher organic structure search result without paying for each click and SEO includes keywords research high quality content creation website Optimisation technical improvements and link buildings to out the SEO take time to show result it will provide you in the long benefits by increasing your traffic and improving website creativity by reducing marketing cost over time in the market world. As per this is your choice as the Google ads and the Search Engine Optimisation that is it is depending on your business objective if you need your higher results to quickly instantly traffick engage and immediate results which is to lead generation Google ads and suitable options however if you if you are goal is to build a strong presence in your online structure that is improving search engine organisations and ranking to attract more and more customers consistent visitors over and along period SEO is to best investment. There are many successful businesses combine the both Strategies and maximize their online growth as the Google ads help generate immediate traffic and lead while these are the SEO builds the long term visibility and trust using both together create a balanced digital marketing strategy that will deliver the short term performance and well established growth of your business. if you if you are goal is to build a strong presence in your online structure that is improving search engine organisations and ranking to attract more and more customers consistent visitors over and along period SEO is to best investment. There are many successful businesses combine the both Strategies and maximize their online growth as the Google ads help generate immediate traffic and lead while these are the SEO builds the long term visibility and trust using both together create a balanced digital marketing strategy that will deliver the short term performance and well established growth of your business.